Contextual perceived value?: Investigating the role of contextual marketing for customer relationship management in a mobile commerce context
作者： ThaeMin Lee , JongKun Jun
DOI: 10.1108/14637150710834569
关键词:
摘要: … perceived value (CPV) of marketing offer” as a new construct to enhance the understanding of MC users' RPIs. Consumers' perceived value of MC … offer improves the model fit. Thus, MC …
sci-hub.se 参考文章(71)
B. Schilit, N. Adams, R. Want, Context-Aware Computing Applications workshop on mobile computing systems and applications. pp. 85- 90 ,(1994) , 10.1109/WMCSA.1994.16
G. Camponovo, Y. Pigneur, A. Rangone, F. Renga, Mobile customer relationship management: an explorative investigation of the Italian consumer market international conference on mobile business. pp. 42- 48 ,(2005) , 10.1109/ICMB.2005.63
Gefen, Straub, Managing User Trust in B2C e-Services E-service Journal. ,vol. 2, pp. 7- 24 ,(2003) , 10.2979/ESJ.2003.2.2.7
Thomas O. Jones, Why Satisfied Customers Defect Harvard Business Review. pp. 88- 99 ,(1995)
William O. Bearden, Subhash Sharma, Jesse E. Teel, Sample size effects on chi square and other statistics used in evaluating causal models. Journal of Marketing Research. ,vol. 19, pp. 425- 430 ,(1982) , 10.2307/3151716
Kevin Lane Keller, Cue Compatibility and Framing in Advertising Journal of Marketing Research. ,vol. 28, pp. 42- 57 ,(1991) , 10.1177/002224379102800104
Richard L. Oliver, An Investigation of the Attribute Basis of Emotion and Related Affects in Consumption: Suggestions For a Stage-Specific Satisfaction Framework ACR North American Advances. ,(1992)
Jillian C. Sweeney, Geoffrey N. Soutar, Lester W. Johnson, Retail service quality and perceived value Journal of Retailing and Consumer Services. ,vol. 4, pp. 39- 48 ,(1997) , 10.1016/S0969-6989(96)00017-3
Jari Tapani Salo, Initiation Stage of a Mobile Customer Relationship Management The e-business review. ,vol. 5, pp. 205- 209 ,(2005)
Thomas Teal, Frederick F. Reichheld, The loyalty effect : the hidden force behind growth, profits, and lasting value Published in <b>2001</b> in Boston Mass by Harvard Business School Press. ,(2001)