The Influence of Security Statement, Technical Protection, and Privacy on Satisfaction and Loyalty; A Structural Equation Modeling
DOI: 10.1007/978-3-642-15717-2_24
关键词:
摘要: Customer satisfaction and loyalty have been cited as the e-commerce critical success factors various studies conducted to find antecedent determinants of these concepts in online transactions. One variables suggested by some is perceived security. However, referred security from a broad general perspective no attempts made study specific related variables. This paper intends influence on statement technical protection satisfaction, privacy. The data was collected 337 respondents after reliability validity tests, path analysis applied examine hypotheses. results suggest that influenced empirical support found for privacy loyalty. Moreover, it positive significant while effect Furthermore, indicated negative impact
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