Consumer trust, perceived security and privacy policy

摘要: Purpose – The purpose of this paper is to analyze the effect privacy and perceived security on level trust shown by consumer in internet. It also aims reveal test close relationship between a web site degree loyalty it.Design/methodology/approach First, there an explanation main attributes concepts examined, with special attention being paid multi‐dimensional nature variables relationships them. This followed examination validation processes measuring instruments.Findings Specifically, study reveals that individual's closely linked levels trust. Thus, development not only affects intention buy, as previous researchers, but it directly effective purchasing behavior, terms preference, cost frequency visits, therefore, profitability provided each consumer. In ad...