Mapping Value in Business Markets: An Integrative Framework
作者： Andreas Eggert , Michael Kleinaltenkamp , Vishal Kashyap
DOI: 10.1016/J.INDMARMAN.2019.03.004
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摘要: … Ulaga and Chacour 2001: Measuring customer-perceived value in business markets This seminal article by Wolfgang Ulaga and Samir Chacour has its point of departure in the …
sci-hub.se 参考文章(68)
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