Connecting producers and consumers through fair and sustainable value chains

摘要: Purpose – This paper seeks to pinpoint the role played by social enterprises in growth and mainstreaming of fair trade.Design/methodology/approach The review encompasses seminal papers on trade.Findings A crucial is establishing trade mainstream. However this contested argued some also lead potential mission drift.Research limitations/implications primarily investigates Northern aspects trade, particular enterprise market its mainstreaming. more research required unpack producer perspectives trade.Practical implications article one pioneering fields see what lessons can be drawn for other sectors that have mainstream ambitions.Originality/value contribution provides a novel demon...