摘要: Benjamin Huybrechts Introduction The organizational landscape of fair trade has evolved towards increasing complexity and diversity, even when only taking into account organizations that have a central focus on importing retailing fairly traded products (Becchetti 2008; Gendron, Bisaillon Rance 2009; 2012). Hence, ambiguities may occur delineating naming these organizations. Moreover, focusing ‘fair trade’ as the defining characteristic organizations’ shifts attention away from how are structured many similarities they share with other outside sector. This chapter suggests notion ‘social enterprise’ is useful to capture DNA focused locate them within broader taxonomy. Without seeking impose new term not resonate for certain actors or regions, this aims bring two contributions research practice. First, it suggested social enterprise approach particularly an analytical tool enabling researchers stakeholders evolution diversification models in trade. Second, use specific sole sector allows connections similar sectors brings shift considering mainly what do (fair case) also addressing (innovative
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