Potentially Deceptive Health Nutrition-Related Advertising Claims: The Role of Inoculation in Conferring Resistance.

摘要: Objective:This study sought to examine the efficacy of inoculation message treatments facilitate resistance health nutrition–related (HNR) commercial food advertising claims.Design:Data were collected across three phases extending a 5-week period conducted over two semesters at Midwest US university. A 2 × 3 between-subjects factorial design was adopted, with multivariate and univariate analyses being used interpret results.Setting:Pittsburg, USA.Method:Participants emerging adult undergraduate students (aged 18–25 years) recruited from introductory communication courses. total 167 participated in Phase 1 work, whom 152 completed 2 145 3 (resulting an 86.8% retention rate). Among these, 45% men.Results:The results indicated (F(3, 129) = 9.83, p < .001, partial η2 = .18) that compared control (M = 5.20, standard deviation [SD] = .84), participants who received treatment experienced greater attitud...