The Moderating Influence of Privacy Concern on the Efficacy of Privacy Assurance Mechanisms for Building Trust: A Multiple-Context Investigation
作者： David Gefen , Fatemeh "Mariam" Zahedi , Gaurav Bansal
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摘要: … web customers’ privacy concern. This study examines the moderating role of privacy concern on how the quality of privacy policy statements and privacy assurance cues contribute to …
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