Unauthorized Information Sharing Vs. Hacking: The Moderating Role of Privacy Concern on Trust Found and Lost

摘要: This study examines the moderating role of privacy concern (PC) on initial trust and related loss associated with news pertaining to hacking user information unauthorized sharing by a website. is among first level degree attribution. The relationships are examined individually for ability, benevolence integrity based trust. findings suggest that users were more punitive fact company willingly, unethically, in an fashion shared its users’ gain. unravels interesting dual nature leads bigger drop high PC people, however, propensity cushions low across all three types i.e. integrity. paper provides several theoretical managerial implications.