Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
作者： Kun Chen , Stephen J. Newell , Gang Kou , Lei Zhang , Chen Hua Li
DOI: 10.1057/S41262-017-0056-2
关键词:
摘要: … Studies have indicated that ingredient co-branding is … into developing more effective co-branding naming strategies for … Sauce, and Jell-O No Bake Cheesecake with Oreo Cookies. In …
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sci-hub.se 参考文章(68)
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