MEDIA AND SOCIO ECONOMIC DEVELOPMENT IN NORTHERN NIGERIA

摘要: This article discusses the crucial role of mass media, peculiarly TV and radio, in reversing burgeoning socioeconomic challenges Northern Nigeria. It argues that mainstreaming global development initiatives integrating specific regional, state national goals policies line with needs expectations people can guarantee their freedom opportunities prosperity. proposes: true democracy, good governance, accountability transparency, human rights, increased political will support for community radio needs, among othersas key enabling environment. adds media organizations professionals need to resist pressures interferences reflect feelings people; institutionalize investigative/advocacy journalism expose corruption mismanagement public resources by monitoring, criticizing, analyzing interpreting budget, expenditure, policy implementation global, local instead norm being appendages governments. The suggests further Nigeria strengthen internal competence ethical capacity professionalism adopt peace coverage diversity conflict, programming illuminatethe cherished values guide direct social conduct behaviour sustainable development.