Commercio elettronico per la dinamica delle catene agroalimentari internazionali: un'analisi del potenziale

摘要: Business-to-business (B2B) e-commerce is an innovative use of information and communication technologies refers to the exchange goods related between companies supported by Internet-based tools such as electronic marketplaces (also called trade platforms) or online shops. It provides opportunities for cost-efficiency in supply chain management processes access new markets. With regard food sector with its levels input – agriculture industry retail consumer, B2B would take place products all except consumer (business-to-consumer e-commerce). evident widely known that brings key advantages potentials European consumers sector: The affordability high quality, traceable innovation from cost-efficient along chain. healthy choice quality will become easy affordable consumers. competitiveness majority SMEs increases support transaction chains. In recent years, availability sophisticated technology has improved tremendously. “European e-Business Market Watch” initiative Directorate-General Enterprise Industry Commission shown only large multinationals exploit their business partners. however, which create turn over therefore jobs welfare Europe, are reluctant up existing into selling. crucial barrier adoption trust not mediated appropriately technology. Currently, towards come difficulty examine safety products. This kinds transactions sector, whether not. However, when it comes e-commerce, physical product examination plays a much larger role inspection possible; (perceived) risk performing via e-commerce. includes concerns regarding secure transfer data, possibly unknown partner. Elements generation trustworthy environments include guaranties multimedia presentations signal infrastructures, third-party signs be provided. As highly subjective depends on culture, chains different countries cultural background require combinations generating elements food. Different scenarios risks need analysed differences considered. objective this paper identify trans-European cross-border (e.g., fresh vegetables, fruits, meat, grain) international Brazil US Europe analyse these typical safety. WP mainly builds expert interviews leaders associations advisory board. essential part stakeholders project’ results awareness sensibility topic. analysis process phases particular involved distribution chains, respectively. Risks provide hints necessity compensate risks. focuses (e.g. production wholesale trade, industry, retail). particular, regards groups grain, olive oil, fruits