Oriental imagery and American attitudes toward Asia: an exploratory tourism study.

摘要: The concept of Orientalism has served to define post-colonial thinking, reflecting the West's interpretation non-Western individuals and cultures. In this binary set, West/us is approached as representing standard, while East/them represents that which outside norm. For last few decades, continued influence discussions in tourism studies; nevertheless, there a dearth empirical studies examining how discourse lives out daily practices. Therefore, employing quantitative research methods, study explores what means contemporary Americans it affects their attitudes toward Asian destinations. result indicates imaginary construct East reflected three different dimensions, namely contempt, curiosity, fear, through Western world traditionally framed world; however, generally believe Asia cannot be adequately explained these traditiona...