Assessing in-store food-to-consumer communication from a fairness perspective:: an integrated approach

摘要: This article addresses a highly specialised form of communication that most people in the industrialised world engage every day: The one-way between food product and an individual consumer who is considering buying during his or her daily shopping supermarket. In addition to identifying analysing key variables this communication, we focus on how outcome best evaluated terms fairness. Using in-depth review 821 Danish administrative cases misleading naming labelling as empirical frame reference, set up cross-disciplinary conceptual framework meta-language suited for conflict scenarios displayed by these beyond common-sense reasoning dominates argumentation immediate actors (companies, consumers, authorities) today. A aim provide basis predicting systematically testing potential specific solutions grounds, supplement liking, preference, choice, which has been main adjacent, mostly marketing-oriented research.