The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam

摘要: Abstract This paper aims to study the interesting phenomenon of informal food markets in urban areas, which have been neglected past research. Based on an empirical consumer choice between and formal (markets built-up by street hawkers vs. government-planned markets), this provides a basis for understanding nature Vietnamese context. The results show that cheap price convenience (proximity) are important shaping consumers food, while close relationship with sellers or services provided not. Shoppers higher concern freshness safety fresh more likely shop at markets. Additionally, low-income shoppers found significantly inclined toward markets, higher-income tend Therefore, these two types market should be viewed as marketplaces serve segments groups, rather than competing share business.