The secrets of the longevity of informal retail markets in Croatia

摘要: Purpose Despite modern retail formats, for many cultures, informal markets (street markets, farmers` or wet in Asia), fleas, and bazaars still remain an important part of life. The aim this article is to provide further insight into the characteristics retailers, explain their growth longevity markets. Design/methodology/approach In order explore what attracts customers a survey conducted on sample Croatian consumers was carried out. Findings results show that point out fresh, affordable, healthy products, relationships with vendors as main advantages, while weather conditions, unattractive food crowds are disadvantages barriers purchasing at Practical implications presented give directions various subjects how increase popularity Originality/value This paper addresses consumers` perception contex...