Consumer Satisfaction with City Markets in Croatia

摘要: SUMMARY The purpose of this study was to investigate consumer satisfaction with city markets in Croatia. Empirical research conducted on a multiple stratified sample 475 buyers at Zagreb, Split, Rijeka and Osijek. explained by means Conformation/Disconformation-Paradigm (C/D Paradigm). regression analysis used test the hypothesis about positive relationship between overall partial satisfactions. ANOVA other hypotheses. Regression indicates consumers their satisfactions (R 2 =0.504). Quality (β=0.297), choice (β=0.231) freshness products (β=0.175) were most important drivers satisfaction, crowding (β=0.112) information obtained (β=0.078) significant but less important. Statistical analyses indicate that there are no sociodemographic characteristics markets. results show straightness weaknesses Information from could be keep increase strategic advantages selling.