Pre‐purchase satisfaction and first‐time buyer behaviour: some preliminary evidence
作者： Antonis Simintiras , Adamantios Diamantopoulos , Judith Ferriday
DOI: 10.1108/03090569710190578
关键词: Business 、 Customer satisfaction 、 Purchasing 、 Consumer behaviour 、 Advertising 、 Marketing
摘要: While the customer satisfaction/dissatisfaction literature is extensive and continually expanding, there has been little focus on pre‐purchase satisfaction of first‐time buyers its likely impact buying behaviour. Applies a field‐based approach to examine assess nature investigate buyer Indicates that can be distinguished from anticipated it helps predict purchases. Discusses implications findings provides directions for further research.
sci-hub.se 参考文章(43)
Joseph W. Newman, Richard A. Werbel, Multivariate Analysis of Brand Loyalty for Major Household Appliances Journal of Marketing Research. ,vol. 10, pp. 404- 409 ,(1973) , 10.1177/002224377301000408
Richard L. Oliver, John E. Swan, Consumer perceptions of interpersonal equity and satisfaction in transactions: A field survey approach. Journal of Marketing. ,vol. 53, pp. 21- 35 ,(1989) , 10.2307/1251411
E. H. Bonfield, Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior: Journal of Marketing Research. ,vol. 11, pp. 379- 389 ,(1974) , 10.1177/002224377401100403
Robert A. Westbrook, A Rating Scale for Measuring Product/ Service Satisfaction: Journal of Marketing. ,vol. 44, pp. 68- 72 ,(1980) , 10.1177/002224298004400410
Olli T. Ahtola, Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective ACR North American Advances. ,(1985)
Robert A. Westbrook, Richard L. Oliver, Developing Better Measures of Consumer Satisfaction: Some Preliminary Results ACR North American Advances. ,(1981)
Philip Dover, Jerry C. Olson, Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure ACR North American Advances. ,(1976)
Gerald Linda, Richard L. Oliver, Effect of Satisfaction and Its Antecedents on Consumer Preference and Intention ACR North American Advances. ,(1981)
Alfred Marshall, Principles of Economics ,(1890)
Robert A. Peterson, Marketing Research ,(1982)