Social pressure and contributions to health charities

摘要: On the whole evidence lends support to hypothesis that social pressure affects level of charitable contributions. We find, however, form is an important determinant size health Personal forms solicitation appear increase contributions, relative impersonal such as media advertisements and mail campaigns. Within class personal solicitations, we find give which exerted by friends more effective than requrests strangers. Limited was also found some workplace relationships result in fund-raising when compared solicitations