Beyond self-interest

作者: Marilyn M. Helms , Ziad Keilany

DOI: 10.1016/0167-2681(91)90028-V

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摘要: Abstract The new trend in economics seeks an alternative to the neoclassical model of behavior. previous assumptions utility maximization are unrealistic since they fail account for group context which individuals operate. In this paper by using examples that depart from traditional economic utilitarian and individualistic behavior, it is possible examine effects size on individual behavior a variety situations. Examples viewpoints both organizational psychology indicate relax explain environment altruistic rather than one self-interest.

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