Learning Effects of Virtual Game Worlds: An Empirical Investigation of Immersion, Enjoyment and Performance

摘要: In recent years, there is an increased interest to apply computer games facilitate training and learning, with the expectation that simulated environment can improve trainees’ performance enjoyment in learning activities at a relatively low cost. Such better immersive capabilities of game would lead performance, as well making exercise more enjoyable. The aim this research confirm such belief, by defining testing integrated model immersion, performance. To end, study posits visual aspects (in our case, vividness appeal) embedded within design enhance ultimately impact on Eighty subjects participated empirical test, for which World Warcraft (WOW) – Mists Pandaria was selected context. results indicate highly related while immersion has significant