The PDMA Handbook of New Product Development

摘要: New products--what separates the winners from losers and what drives success / Robert G. Cooper -- A new product's development strategy: formulation implementation George Castellion New-product portfolio planning management Marvin L. Patterson Implementing product Paul O'Connor Process ownership Dr. W.M. Watson The fuzzy front end for incremental, platform, breakthrough products Peter A. Koen Service Thomas D. Kuczmarski Zachary T. Johnston Innovation in large companies: approaches organizational architecture Managing project teams Hans J. Thamhain Influence politics Stephen K. Markham Patricia Holahan Distributed (DNPD) Stefan Heck TJ Grewal Accelerated Preston Smith --^