The content analysis of advergames in Hungary
作者： Ágnes Hofmeister‐Tóth , Peter Nagy
DOI: 10.1108/13522751111137514
关键词:
摘要: Purpose – The purpose of this paper is to assess the content food industry web sites targeting children by advergames with granting brand loyalty and trust toward products certain companies in Hungary.Design/methodology/approach Scientific investigation conducted two independent researchers included analysis a total 50 integrated 11 company affiliated sites.Findings Advergames are successful promotion strategies that reinforce recognition positive associations products.Practical implications By influencing encouraging children's cognitive processes, affect their natural development.Originality/value A has not yet been Hungary. introducing psychological factors, present can contribute finding additional approaches understand effects on children.
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