Gaze shifts do not affect preference judgments of graphic patterns.

作者: Hiroshi Nittono , Yuka Wada

DOI: 10.2466/PMS.109.1.79-94

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摘要: SummaryThe gaze cascade hypothesis argues that orienting behavior reflected in shift plays an important role preference formation for object. Gazing at object serves as reinforcement, by which the likelihood of gazing again is increased. Evidence this has been obtained mainly from experiments people compare two facial stimuli attractiveness. Two were conducted to examine whether effect occurs judgments novel graphic patterns. In Exp. 1, eye movements tracked during three types comparison tasks participants decided one patterns was more attractive, less or subjectively brighter. 2, stimulus duration (900 300 msec.) and (with without) manipulated. None results supported shifts would affect formation. Instead, mere exposure supported—stimuli viewed longer p...

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