作者: Kristine L. Nowak , Mark A. Hamilton , Chelsea C. Hammond
DOI: 10.1080/15213260802669433
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摘要: Avatar characteristics influence the perception of people they represent in a process that is remarkably similar to way physical bodies person offline. This consistent with Social Responses Computer Technologies model, which argues respond similarly computers and as long sources are perceived be intelligent. Similarly, Information Processing Theory suggests viewers apply same evaluation sequences nearly all more processing resources allocated perceiving an entity social potential. To address extent static avatars intelligent human like, or have potential, participants (N = 261) each evaluated random set 10 images potential avatars. The varied respect level computer manipulation, visible indicators masculinity, anthropomorphism (having characteristics). Results confirm even anthropomorphize...