The Elaboration Likelihood Model as a Theory of Attitude Formation: A Mathematical Analysis

作者: Mark A. Hamilton , John E. Hunter , Franklin J. Boster

DOI: 10.1111/J.1468-2885.1993.TB00056_3_1.X

关键词:

摘要: … If others feel that our equations misrepresent the ELM in some way, they can offer … the ELM to information processing theory and other existing persuasion theories from which the ELM …

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