Major determinants of international tourism demand for South Korea: inclusion of marketing variable.

摘要: This study identifies the major determinants of international inbound tourist expenditures in South Korea using regression models. Income, relative prices, exchange rates, promotional expenditures, and dummy variables are incorporated into The empirical results show that coefficient income was statistically significant highly elastic. coefficients prices rates were generally found to be significant, but appeared inelastic. findings this provide useful marketing information on how promote tourism demand for Korea.