The forecasting of International Expo tourism using quantitative and qualitative techniques

摘要: This study predicts the number of visitors to an international tourism Expo be held in Korea 2012, unprecedented event for host city. Forecasting demand such a mega-event has received only limited attention literature. Unlike most studies forecasting demand, involves using both quantitative models and qualitative technique because data limitations. Combining techniques with willingness-to-visit (WTV) surveys at 8.9 million visitors. In comparison Delphi method, experts predict 6.8 For this study, method provides more conservative estimates than from combining WTV. Policy implications presented are directed toward planners practitioners terms supply side, application these results decision-making process, future challenges surrounding forecasting.