Making big tobacco give in: you lose, they win.

摘要: Objectives. To better understand how the tobacco industry responds to control activists, we explored Philip Morris’s response demands that consumers in developing countries be informed about smoking risks, and analyzed implications of negotiating with a company.Methods. We reviewed internal documents related materials, constructed case history Morris responded shareholder campaign require health warnings on cigarettes sold worldwide, interactions between (1) socially responsible investment (2) management, (3) institutional investors, (4) competitors.Results. After resisting for 11 years, unilaterally reversed direction, proposed its own labeling initiative. While activists celebrated, president detailed privately company would yield little benefit disproportionately. Activists portrayed as preying poor uneducate...