Gestión de la heterogeneidad de los consumidores mediante programas de fidelización
作者： Carmelo Mercado Idoeta , Eva Marina Reinares Lara , Pedro Javier Reinares Lara
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摘要: Management of the Heterogeneity Consumers by Means Loyalty Programs Abstract: The aim this work is to contrast what effects are on commercial management a company when applying loyalty program based use nominal card consumer in actual retailing transactions. From it deduced that cobranded obtains, like primary benefit, advanced segmentation conventional marketing actions.
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