Observations: Are cents-off coupons effective?

,1995, 引用: 0

,2007, 引用: 2

Journal of Promotion Management,2001, 引用: 2

Journal of Business Research,2001, 引用: 25

Journal of Food Products Marketing,2004, 引用: 9

Journal of Marketing Management,1995, 引用: 32

Journal of Foodservice Business Research,2007, 引用: 6

Journal of Retailing and Consumer Services,2013, 引用: 10

Journal of Travel & Tourism Marketing,2015, 引用: 1

European Journal of Operational Research,2006, 引用: 26