Revisiting fundraising encroachment of public relations in light of the theory of donor relations
作者： William Swanger , Shelly Rodgers
DOI: 10.1016/J.PUBREV.2013.04.005
关键词:
摘要: No research has examined whether 0025 and 0035 reconceptualization of fundraising as a public relations specialization, partly advanced protection against encroachment relations, been accepted or implemented. This study found that the rate not changed substantially in 20 years, practitioners accept Kelly's concept but prefer separate-but-equal departments for two functions, theory donor should be revisited to incorporate contingency theory.
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