Cultural Differences in Affect Intensity Perception in the Context of Advertising

作者: Marianna Pogosyan , Jan B. Engelmann

DOI: 10.3389/FPSYG.2011.00313

关键词:

摘要: Cultural differences in the perception of positive affect intensity within an advertising context were investigated among American, Japanese, and Russian participants. Participants were …

参考文章(56)
Nathan Yrizarry, David Matsumoto, Carinda Wilson-Cohn, American–Japanese differences in multiscalar intensity ratings of universal facial expressions of emotion. Motivation and Emotion. ,vol. 22, pp. 315- 327 ,(1998) , 10.1023/A:1021304407227
Michael Biehl, David Matsumoto, Paul Ekman, Valerie Hearn, Karl Heider, Tsutomu Kudoh, Veronica Ton, Matsumoto and Ekman's Japanese and Caucasian Facial Expressions of Emotion (JACFEE): Reliability data and cross-national differences. Journal of Nonverbal Behavior. ,vol. 21, pp. 3- 21 ,(1997) , 10.1023/A:1024902500935
Carroll E. Izard, The face of emotion ,(1971)
Phoebe Ellsworth, Paul Ekman, Wallace V. Friesen, Emotion in the Human Face: Guidelines for Research and an Integration of Findings ,(1972)
Bob D. Cutler, Rajshekhar G. Javalgi, D. Steven White, The Westernization of Asian Print Advertising Journal of International Consumer Marketing. ,vol. 7, pp. 23- 37 ,(1995) , 10.1300/J046V07N04_03
Ljubica Damjanovic, Debi Roberson, Panos Athanasopoulos, Chise Kasai, Matthew Dyson, Searching for Happiness Across Cultures Journal of Cognition and Culture. ,vol. 10, pp. 85- 107 ,(2010) , 10.1163/156853710X497185
David Matsumoto, Paul Ekman, American-Japanese cultural differences in intensity ratings of facial expressions of emotion Motivation and Emotion. ,vol. 13, pp. 143- 157 ,(1989) , 10.1007/BF00992959
David W. Chan, Perception and Judgment of Facial Expressions Among the Chinese International Journal of Psychology. ,vol. 20, pp. 681- 692 ,(1985) , 10.1080/00207598508247563