Gain and loss of esteem as determinants of interpersonal attractiveness

作者: Elliot Aronson , Darwyn Linder

DOI: 10.1016/0022-1031(65)90043-0

关键词:

摘要: … of gain or loss is extremely important-specifically, that a gain in esteem is a more potent reward than invariant esteem, and similarly, the loss … This “gain-loss” effect may have two entirely …

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