Focus Group Data and Qualitative Analysis Programs: Coding the Moving Picture as Well as the Snapshots:

摘要: Most qualitative data analysis programs include a code and retrieve function. We argue that on-screen coding the retrieval of coded segments, or snapshots, can result in researchers missing important process elements focus group data, moving picture. review literature on the conclude is not simply gathering technique where collected are analyzed for their specific content such as all text relating to particular theme. Important potentially insightful communication and learning processes occur groups participant interaction. These processes only be identified by several readings whole transcript tracing an individual's context other participants' text; this difficult to effect on-screen. Thus, we recommend transcripts content off-screen process.