Using Computer Software for the Analysis of Qualitative Market Research Data

作者: Miriam Catterall , Pauline Maclaran

DOI: 10.1177/147078539804000302

关键词:

摘要:

参考文章(16)
Sue Robson, Alan Hedges, Analysis and interpretation of qualitative findings: report of the MRS Qualitative Interest Group International Journal of Market Research. ,vol. 35, pp. 23- 36 ,(1993) , 10.1177/147078539303500102
John Carney, Joseph Joiner, Helen Tragou, Categorizing, Coding, and Manipulating Qualitative Data Using the WordPerfect® Word Processor The Qualitative Report. ,vol. 3, pp. 1- 9 ,(1997) , 10.46743/2160-3715/1997.2029
Matthew B. Miles, Qualitative Data as an Attractive Nuisance: The Problem of Analysis. Administrative Science Quarterly. ,vol. 24, pp. 590- 601 ,(1979) , 10.2307/2392365
M. Catterall, P. Maclaran, Focus Group Data and Qualitative Analysis Programs: Coding the Moving Picture as Well as the Snapshots: Sociological Research Online. ,vol. 2, pp. 41- 49 ,(1997) , 10.5153/SRO.67
Shelby D. Hunt, On Rethinking Marketing: Our Discipline, Our Practice, Our Methods European Journal of Marketing. ,vol. 28, pp. 13- 25 ,(1994) , 10.1108/03090569410057263
Bobby J. Calder, Focus groups and the nature of qualitative marketing research. Journal of Marketing Research. ,vol. 14, pp. 353- 364 ,(1977) , 10.2307/3150774
Thomas Muhr, ATLAS/ti--A Prototype for the Support of Text Interpretation Qualitative Sociology. ,vol. 14, pp. 349- 371 ,(1991) , 10.1007/BF00989645
Amanda Coffey, Holbrook Beverley, Atkinson Paul, Qualitative Data Analysis: Technologies and Representations: Sociological Research Online. ,vol. 1, pp. 80- 91 ,(1996) , 10.5153/SRO.1