Internal marketing and supply chain management

作者: Ian N. Lings

DOI: 10.1108/08876040010309194

关键词:

摘要: Presents a model of service quality which is based on both internal and external customer supplier groups in supply chain partners. Two possible types customers are proposed intra‐firm inter‐departmental relationships two interaction inter‐firm relationships. The management these interactions using tools originally developed the field marketing discussed implications for between partners explored. use SERVQUAL to monitor provided across research agenda test propositions presented.

参考文章(49)
Christopher W.L Hart, The power of internal guarantees Harvard Business Review. ,vol. 73, pp. 64- 73 ,(1995)
Robert B. Handfield, Ernest L. Nichols, Introduction to Supply Chain Management ,(1998)
Constance A. Bak, Leslie H. Vogt, William R. George, I. Richard Greentree, Management by Team Journal of Services Marketing. ,vol. 8, pp. 37- 47 ,(1994) , 10.1108/08876049410053285
James L. Heskett, W. Earl Sasser, Leonard A. Schlesinger, Gary W. Loveman, Thomas O. Jones, Putting the Service-Profit Chain to Work Harvard Business Review. ,vol. 72, pp. 164- 170 ,(1994)
Nigel F. Piercy, Customer satisfaction and the internal market Journal of Marketing Practice: Applied Marketing Science. ,vol. 1, pp. 22- 44 ,(1995) , 10.1108/EUM0000000003878
Valarie A. Zeithaml, Ananthanarayanan Parasuraman, Leonard L. Berry, SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing. ,vol. 64, pp. 12- 40 ,(1988)
DAVID F. BURGESS, IS TRADE LIBERALIZATION IN THE SERVICE SECTOR IN THE NATIONAL INTEREST Oxford Economic Papers. ,vol. 47, pp. 60- 78 ,(1995) , 10.1093/OXFORDJOURNALS.OEP.A042162