Strategic Message Convergence in Communicating Biosecurity: The Case of the 2013 Porcine Epidemic Diarrhea Virus
作者： Deanna D. Sellnow , Timothy L. Sellnow , Jason M. Martin
DOI: 10.1080/08934215.2019.1634747
关键词:
摘要: Inconsistent, unclear, and inaccurate messages can dissuade audiences from engaging in appropriate crisis response behaviors. Thus, message convergence is both a priority persistent challenge...
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