A cross-cultural investigation of the ethical dimensions of alcohol and tobacco sports sponsorships

摘要: While the sport industry has grown into a multi-billion dollar international business with unique ethical concerns, there is little empirical research examining ethics involved in sponsorships, especially sponsorship of alcohol and tobacco brands. This study investigates potential influence culture gender on future practitioners' willingness to work areas. The nature relationship between sports, reviewed, along past variables noted decision making. Three hypotheses are investigated for differences American Australian students. A cultural difference perceptions supported, while not significant. implications these findings discussed, study's limitations directions marketing.