Methods and systems for providing social networking-based advertisements
作者： Balaji Devarajan , Alan Murray , Rodney Hook , Joshua Abram
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摘要: Methods and systems for providing social networking-based advertisements are provided. In accordance with some embodiments, methods to users provided, the method comprising: collecting user information relating a from profile on networking website, wherein includes relationship data that describes network of members website connected user; determining whether has missing attributes; in response attributes, deriving attributes profiles associated network; using collected select an advertisement; selected advertisement at least one member user.
lens.org 参考文章(2)
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Ehud Barone, Ron Atazky, Advertising and incentives over a social network ,(2006)