Targeting Social Advertising to Friends of Users Who Have Interacted with an Object Associated with the Advertising
作者： Junliang Zhang , Gang Wu
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摘要: A viewing user is provided with social advertisements when accessing content associated a networking system. advertisement can include candidate and an story. Candidate are by one or more advertisers, where the each specify relationship between their advertising objects. To identify stories advertisements, system identifies other users who has interacted objects that related to advertisements. Additionally, interactions as The selects combines it story create sends for display user.
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