Selecting social context for sponsored stories in a social networking system
作者： Eytan Bakshy , Hao Zhang , Rong Yan , Huajing Li
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摘要: A viewing user is provided with sponsored stories describes actions of a connected to the associated an object promoted by advertiser or otherwise advertiser. Based on performance metric, social networking system selects action be described story. For example, ranks candidate describing different users and story increase likelihood interacting selected
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