Image Compatibility and the Use of Problem Space Information in Resource-Allocation Decisions - Testing a Moderating Effects Model

摘要: Abstract A model introducing image compatibility as a moderator of information use is proposed and tested with data from laboratory study involving 96 masters-level business students. Findings indicate that the problem space to guide resource allocation decisions varies perceptions compatibility. When high, declines; when low, increases. These results suggest Image Theory (Beach, 1990; Beach & Mitchell, 1990), in particular, may be useful means for understanding predicting variation decision-making episodes.