Generating customized marketing content to improve cross sale of related items
作者： Robert Lee Angell , James R. Kraemer
DOI:
关键词:
摘要: A computer implemented method, apparatus, and usable program code for generating customized marketing messages correlated items. In one embodiment, an item selected by a customer is identified to form item. Items in list of items associated with the are set provides different basic functionality than dynamic data analyzed using models identify personalized message criteria customer. The generated real-time as shopping. criteria. comprises at least
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