Generating customized marketing messages for a customer using dynamic customer behavior data
作者： Robert Lee Angell , James R. Kraemer
DOI:
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摘要: A computer implemented method, apparatus, and usable program code for customizing digital media marketing messages using customer behavior data. In one embodiment, patterns of events in event data are identified to form The comprises metadata describing a associated with retail facility. is processed dynamic customized message generated the
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