Foreign Product Purchase Behavior in Transition Economies: An Empirical Analysis of Product Information Sources Among Georgian Consumers

摘要: SUMMARY This article analyzes the product information sources that consumers in transition economies, specifically Georgia, utilize when they consider purchasing foreign products. We surveyed 313 Georgia regarding 9 of (experiential knowledge, word mouth, in-store promotions, television, packaging information, radio, newspapers and magazines, salespeople, billboards). The findings indicated personal experience mouth are 2 most frequently used highly valued while salespeople radio least influential information. Education, age, ethnocentrism exhibited significant impact on source.