Children's perception of food and healthy eating: dynamics behind their food preferences

摘要: Childhood obesity epidemic has been a popular topic for research as it become major health concern in many countries. As the focus of earlier studies predominantly on food marketing to children, there is still limited what other factors, apart from marketing, influence their preferences and eating habits. Bringing children's perspectives well those parents guardians, this study aims fill gap by shedding light further dynamics that can be influential preferences. Through qualitative inquiry, groups individual interviews were conducted with children between ages 7 11. Aiming investigate both meanings practices, these sessions also included interactive participatory methods such drawing, word games role playing. Moreover, in-depth carried out teachers mothers gain an understanding perspective topic. The findings show different appeals social influences behind preferences, among which sensory fun come forward. By revealing influences, brings new discussions childhood marketing.