Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study:
作者： Marsha L. Richins
DOI: 10.1177/002224298304700107
关键词:
摘要: While marketing scholars have emphasized the importance of customer satisfaction, few studies examined in detail consumers’ responses to dissatisfaction. This study examines correlates one ...
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sci-hub.se 参考文章(17)
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