From A Social Influence Perspective: The Impact Of Social Media On Movie Sales
作者： Wai Fong Boh , Jianxiong Huang , Kim Huat Goh
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摘要: In this study, we draw upon literature on social influence to investigate the relationships between comments generated from online media and product sales. Using a natural language processor, measure favourability (comments sentiments) as well visibility (volume of comments) list cinematic movie released for year beginning in late 2010. Specifically, study how these have an impact daily We also explore if different types platforms differing impacts The studied include expert reviews, blogs, forums, microblogs (e.g. Twitter) network-based blogs Facebook).
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