The Persuasive Effects of Source Credibility in Buy and Lease Situations
作者： Robert R. Harmon , Kenneth A. Coney
DOI: 10.2307/3151625
关键词: Persuasive communication 、 Lease 、 Source credibility 、 Credibility 、 Business 、 Attitude change 、 Advertising 、 Persuasion 、 Marketing
摘要: The persuasive impact of source credibility is examined in two situations. A highly credible was more effective than a moderately when the communication recommended buying ...
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